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At SMN Design, we don’t design spaces,
- we craft experiences.
We challenge norms and push boundaries.
We don't follow trends.
We believe in design that fuses opposites.
We strive for timelessness.

SMN Design is a creative agency bridging Italian heritage with Pan-European expertise. We specialize in crafting unique, memorable environments for both commercial and private interiors. Defined by a relentless attention to detail, innovative use of materials, and a commitment to sustainability, we want to push

the boundaries of what a space can become.

Founder and Director, Simone Barnabei has been leading SMN Design since 2010 as a team of creatives in multiple sectors, which pushes SMN Design beyond the limits of the classical architecture firm towards a modern multi-disciplinary creative agency.

Services

1. Initial Consultation & Brief

We start by understanding your vision, goals, and constraints:

  • What do you want to achieve with this space?

  • Who is it for and how will it be used?

  • What is the budget and timeline?

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You'll receive:

  • A tailored project brief

  • A quotation

  • Initial feasibility feedback

  • Overview of next steps

2. Site Analysis & Feasibility

We evaluate the location’s potential and any constraints:

  • Site visit and documentation

  • Zoning, legal, and technical checks

  • High-level cost estimates

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You’ll decide:

  • Is this location suitable?

  • Is the scope feasible?

3. Concept Design

This is where the creative journey begins:

  • Moodboards and spatial inspirations

  • First layout concepts

  • Early visualizations (3D or sketches)

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You’ll review:

  • Design intent

  • Functional layout options

  • General look & feel

4. Design Development

We refine the chosen concept into a detailed plan:

  • Final space layout

  • Materials, colors, finishes

  • Custom furniture and lighting planning

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You’ll approve:

  • Final design package

  • Budget alignment

5. Technical Drawings & Tendering

We prepare documents needed to build your space:

  • Construction drawings & details

  • Lighting, electrical, plumbing plans

  • Contractor tender package

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You’ll choose:

  • Your contractor (we can assist with quotes & interviews)

6. Construction & Site Supervision

We guide the transformation:

  • Regular site visits

  • Coordination with contractors

  • Quality and design checks

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You’ll stay informed:

  • Through progress updates and milestone reviews

7. Furniture & Styling

We bring the vision to life:

  • Delivery and installation of furniture and fittings

  • Final styling and brand layering

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You’ll confirm:

  • Final touches before opening

8. Handover & Opening

We ensure everything is ready for launch:

  • Snagging (small fixes and adjustments)

  • Handover documentation

  • Optional support for the opening day

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You get:

  • A fully realized space ready for your audience

9. Ongoing Operation & Support

We remain a partner even after the project is ready:

  • Seasonal updates

  • Maintenance

  • Adaptation for events

 

You’ll benefit from:

  • A space that evolves with you

  • Long-term design consistency

  • Reduced wear-and-tear with proactive upkeep

SMN Design / Interior Design and Brand Identity for Stores, Restaurants, Hotels, etc / Rome + The Hague

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