Space Experience & Brand Identity
Frequently Asked Questions / FAQ
What types of services does SMN Design offer for retail and hospitality?
SMN Design specializes in bespoke, high-end interior design solutions tailored for the retail and hospitality. Our comprehensive services encompass location scouting, initial concept development and strategic space planning, meticulous material and finishes selection, furniture selection and design, lighting selection and design, seamless project management oversight, with end-to-end cost and time schedule control. This holistic approach is designed to create distinctive, functional, and memorable spaces that elevate the client's brand and customer experience, maintaining the project budget and timing expectations.
What is the process followed at SMN Design for projects?
From Scouting to Store Opening 1. Location Scouting & Feasibility (RIBA Stage 0-1 / HOAI Phase 1) • Site selection with client • Preliminary zoning and legal checks • Feasibility study: space potential, ROI indicators • Initial project brief definition 2. Concept & Vision (RIBA Stage 2 / HOAI Phase 2) • Brand deep-dive: identity, values, spatial DNA • Moodboards, inspiration imagery, benchmark analysis • Initial space planning: adjacencies, zoning, key experiences • First design sketches and material palettes 3. Preliminary Design (RIBA Stage 3 / HOAI Phase 3) • Spatial layout refinement • Visual storytelling through 3D conceptual visuals • Functional integration: lighting, circulation, display logic • Coordination with structural/technical consultants • Budget and timeline validation 4. Detailed Design (RIBA Stage 4 / HOAI Phase 4) • Technical drawings (plans, sections, elevations) • Joinery and custom furniture detailing • Lighting and finishes specification • FF&E (Furniture, Fixtures & Equipment) curation • Coordination with brand and contractor for prototyping 5. Tendering & Contractor Selection (RIBA Stage 4 / HOAI Phase 6) • Preparation of tender documents • Invitation to bid and contractor interviews • Bid analysis and value engineering if needed • Final contractor appointment 6. Construction & Implementation (RIBA Stage 5 / HOAI Phase 8) • Site supervision and progress monitoring • Quality control and design compliance • Coordination with suppliers, artisans, fabricators • Issue resolution on-site and timeline management 7. Styling & Pre-Opening (RIBA Stage 6 / HOAI Phase 8) • Interior styling and brand touchpoint setup • Lighting calibration and final installations • Punch list resolution and snagging • Pre-opening walkthrough and client handover 8. Opening & Post-Completion (RIBA Stage 7 / HOAI Phase 9) • Grand opening coordination support • As-built documentation delivery • Post-occupancy review and fine-tuning • Client feedback & future scalability consultation
Can SMN Design assist with projects outside of Italy and the Netherlands?
Yes, while we maintain our headquarters in Italy and the Netherlands, SMN Design possesses extensive experience with global projects, and a robust network of partners required to undertake high-end interior design projects for retail and hospitality clients worldwide. Our international team, coupled with a highly skilled group of external collaborators, ensures seamless project execution regardless of geographical location, providing consistent quality and communication across borders.
Can SMN Design assist with residential projects?
Yes, we do take on select residential projects. While our primary focus is on retail, hospitality, and commercial environments, we welcome the opportunity to bring our design expertise to private homes—especially when the project aligns with our approach to spatial storytelling and refined detail.
What makes SMN Design's approach unique for high-end retail and hospitality design?
SMN Design's unique approach distinguishes itself by combining an unparalleled meticulous attention to detail with a profound understanding of customer psychology and the intricate operational needs inherent within the luxury retail and hospitality sectors. We seamlessly integrate innovative design principles with strategic branding, creating truly immersive environments that not only tell a compelling story but also significantly enhance brand perception, optimize the overall customer experience, and ultimately drive deeper engagement
What is the typical process for initiating a project?
Our streamlined process typically commences with an initial, in-depth consultation to comprehensively understand your unique vision and project scope, followed by the presentation of a detailed, tailored proposal. Upon formal agreement, we systematically move through distinct phases: concept development, schematic design, design development, rigorous documentation, and hands-on construction administration. Throughout every single stage, we maintain close, transparent collaboration with you, ensuring your input is central to the evolving design.
How does SMN Design ensure budget adherence and cost control for projects?
For all high-end projects, SMN Design places paramount importance on meticulous budget planning and implementing stringent cost control measures from the initial stages of engagement. We provide highly detailed cost estimations, proactively explore value engineering opportunities without ever compromising the exceptional quality or integrity of the design, and consistently maintain transparent communication regarding all financial aspects throughout the entire project lifecycle, ensuring no surprises.
Does SMN Design offer project management services during the construction phase?
Yes, SMN Design provides comprehensive, end-to-end project management and rigorous construction administration services specifically designed to ensure the seamless and precise execution of our high-end designs. Our active involvement extends beyond the drawing board into the practicalities of the build. This includes diligent oversight of quality standards, expert coordination of various trades and specialized suppliers, proactive management of project timelines, and regular, thorough on-site visits. In essence, we act as your trusted, dedicated representative throughout the entire construction process, safeguarding your interests and the design vision.
How does SMN Design handle structural considerations for complex renovations?
While our primary expertise lies in interior design, SMN Design possesses a profound understanding of the critical importance of structural integrity in complex renovations. For any project involving structural modifications, we establish close and indispensable collaborations with trusted, highly qualified structural engineers. These engineers can be either client-appointed or recommended by our firm, ensuring all design interventions are meticulously reviewed for safety, regulatory compliance, and seamless integration with the existing building structures.
What role does sustainability play in SMN Design's designs?
Sustainability is increasingly and thoughtfully integrated into our high-end design approach, particularly when aligned with and desired by the client's vision and values. We actively advise on and prioritize the selection of exceptionally durable, responsibly sourced materials, the implementation of highly energy-efficient lighting solutions, and the incorporation of advanced smart building systems. Our objective is to minimize the environmental footprint of the space while unequivocally maintaining the luxurious aesthetic and significantly enhancing the operational longevity and efficiency of the commercial property.
Can SMN Design provide lighting design solutions specifically for retail and hospitality environments?
Absolutely. Lighting design is recognized as an exceptionally critical and integral component of our comprehensive interior design service. It is paramount for masterfully creating desired ambiances, strategically highlighting key products or features, and intelligently guiding customer flow within both retail and hospitality spaces. We collaborate with highly-talented lighting designers that can develop entirely bespoke lighting schemes that brilliantly combine aesthetic appeal with optimal functionality, remarkable energy efficiency, and precise mood setting, transforming the spatial experience.
How does SMN Design handle the permit application process for construction projects?
We manage the entire permit process to ensure full regulatory compliance, wherever your project is located. Because regulations can vary not only between countries, but even across different areas of the same city, we collaborate with trusted local consultants who bring deep, location-specific expertise. From preparing documentation to coordinating with authorities, we ensure your approvals are handled efficiently and professionally.