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VIU Eyewear
Zurich (CHE)
Typology: Retail
Year: 2019
SMN Design role: In-house Project Manager
Cutting-edge design meets precision. VIU’s mission: make prescription lenses and sunglasses that fuse timeless aesthetics with innovative technology. Each pair of VIU glasses is designed in Switzerland. Handcrafted by a family run business in the heart of the Italian Dolomite mountains as well as on the Japanese island of Honshū. Quality is key.
VIU's design led identity is continued in-store.
© Viu Eyewear
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