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CONVERSATIONS ABOUT THE FUTURE // SPACE EXPERIENCE // SUSTAINABILITY // DIGITAL WORLD


Your Store Is Just a Storage Unit
Most retailers make the same mistake before they open the doors. They spend months selecting the right materials, the right shelving, the right lighting temperature. They brief the architect on brand guidelines. They approve the render, sign off on the fit-out, and wait for the cash register to ring. Then they wonder why foot traffic doesn't convert. The problem isn't the product. It isn't the location. It isn't even the price point. It's the floor plan. A store designed for

Simone Barnabei
Jun 83 min read


How to Open a Fashion Store: Experts of Retail Design
Opening a fashion store is more than signing a lease and stocking racks with clothes. It’s about crafting a retail experience that aligns with your brand, captures attention, and drives clients. Whether you're launching your first boutique or expanding to a second or third location, assembling the right team of experts is critical to success. Here’s who you need in your corner: 1. Real Estate Broker Finding the right storefront starts with expert guidance. A real estate broke

Simone Barnabei
Jul 30, 20254 min read


Creating Emotional Architecture: How to Design for Loyalty, Not Just Looks
In an era where digital interfaces dominate, the physical retail space remains a powerful medium for forging deep, lasting connections with customers. But to truly resonate, these spaces must transcend mere aesthetics—they must evoke emotion. Why Emotion Matters in Design Emotional design isn't just about creating beautiful spaces; it's about crafting environments that elicit specific feelings, leading to stronger brand loyalty. Research indicates that when consumers form pos

Simone Barnabei
May 29, 20252 min read


7 Most Influential Retail Designers of the Last Decade
Who are the architects and designers who made of retail design their main career focus? Here is our selection of the most outstanding...

Simone Barnabei
Aug 19, 20205 min read


10 Eyewear Brands with the Best Retail Concepts (Gallery)
Eyewear market has not been characterised by astonishing store designs, but mostly by multi-brand opticians, targeting the whole market...

Simone Barnabei
Apr 4, 20201 min read
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